With a generally fast turnover, there's almost always room to increase sales at a cafe. There are ways to get patrons to buy more when they visit and ways to encourage existing clientele to come in more often. And, of course, you can boost sales by reaching entirely new customers.
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Much more than a list of items and prices, your restaurant menu is a reflection of your concept, your style and the quality of your food. Write this critical marketing tool carefully, speaking directly to your audience, and you will entice them to order your unique creations.
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You know your restaurant's purpose, your culinary philosophy, your best-selling specialties. The menu lays all that out where your customers can admire it. Your professionalism must show, the message must be clear, and in this case, appearances are everything. It must be so compelling that they can't wait to order and taste the goodness.
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